English French German Italian Portuguese Spanish

MISSION STATEMENT

The mission of the Humane Society of Berks County is to serve Berks County through education and outreach in the community, medical services for needy animals, humane investigation, safe shelter for homeless animals and strong sterilization and adoption programs to ensure that every companion animal lives in a safe, loving and secure home.

Vision Statement

In 2005 the leadership of the Humane Society of Berks County created the following vision of the outcomes of its efforts:

  • We are the best organization to eliminate pain and suffering, and enhance the quality of life for animals in our area. Every day, we impact companion animals in and around Berks County and improve people’s interaction with them. Additionally, we are the source for valuable information about animals and provide the best opportunity for homeless animals to find a home. We provide spay and neutering free of charge to all who need it.
  • We are highly effective and efficient, so much so, we are the model for other animal welfare organizations. We have the best qualified staff to provide the services people and animals need and a board that is diverse and brings a wide range of skills, capabilities, experiences and assets to our organization. Everyone associated with our organization is passionately devoted to our mission.
  • Because we have multiple facilities located throughout the county, no Berks Countian is no more than 30 minutes from one of our locations. We have all of the resources we need to do what we want to do how we want to do it.
  • As a result of our strategic focus and hard work, we are able to fund our operations based on traditional sources of revenue and our growth and expansion based on transformational, philanthropic dollars. As importantly, our reach is broad enough that we positively impact animals we don’t even touch.

LONG-RANGE STRATEGIES

The Humane Society of Berks County has identified four overriding strategies, with supporting strategic actions, it will implement in its efforts to fulfill its mission and achieve its vision.

  1. The Humane Society of Berks County will position itself as the leading resource, advocate and educator for animal issues in Berks County.
  2. The Humane Society of Berks County will maintain its current location as an animal control facility and build a centralized animal services center supported by a series of satellite adoption centers.
  3. The Humane Society of Berks County will launch a comprehensive campaign to raise transformational charitable funds, while maintaining its traditional funding streams.
  4. The Humane Society of Berks County will recruit the best volunteers and staff possible and provide them with the support and infrastructure necessary to fulfill its mission and achieve its vision.

CRITICAL MEASURES OF SUCCESS

In order to evaluate the effectiveness of and progress toward its long-range strategic plan, the Humane Society of Berks County will measure and track the following Critical Measures of Success. The results will be reviewed by the leadership team on a regular basis.

  • Number of Participants in educational/community programs
  • Number of community connections
  • Number of animals housed
  • Number of successful adoptions
  • Number of euthanasias due to illness
  • Performance toward facility plans
  • Dollar amount of charitable funds raised
  • Number of donors
  • Dollar amount of traditional revenue
  • Number of (qualified) volunteers
  • Number of volunteer hours
  • Number of board vacancies (using board matrix)
  • Number of voluntary staff turnover
  • Animals in versus adopted ratio
  • Number of sterilizations